Every once in a while, an idea catches my attention. Well, this idea is not a “once in a while” idea, but rather a “once every four years” idea. HOPE International has developed a unique approach to challenge people to recognize the gift of the extra day in our Leap Year. The campaign encourages people not to spend this day on themselves, but rather spend it on behalf of the poor. The video weaves a simple, compelling message through origami shapes representing how we might spend the day on ourselves, or, in contrast, how we might pay the day forward to benefit others. HOPE provides a very basic calculator on the Leap Forward website (http://leapfwd.us/)to determine the value of Leap Day based on annual salary or hourly wages. HOPE’s end goal is to raise funds to support their microfinance operations in Congo, placing people on the pathway out of poverty. With Leap Day fast approaching on February 29th, now is the time to take a personal leap and participate.
Watch Video: http://youtu.be/6Jg_h1gPmpM
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